Hailey Welch, better known as the “Hawk Tuah girl” for her viral internet fame, has found herself embroiled in a heated controversy after launching a cryptocurrency that quickly collapsed, sparking accusations of a “pump-and-dump” scheme.

Her cryptocurrency, $HAWK, reportedly reached a market cap of $490 million before crashing, leaving investors with significant losses. This has led to widespread criticism, demands for Welch’s arrest on social media, and the involvement of a law firm offering assistance to affected investors.

What Happened with $HAWK?

The memecoin, launched on the back of Welch’s viral popularity, initially attracted substantial attention and investment, with many attributing its early success to her fame. However, the dramatic collapse in the coin’s value has prompted allegations of fraudulent activity, specifically that Welch and her team may have orchestrated a “pump-and-dump” scheme to inflate the coin’s value before cashing out.

Welch, however, denies any wrongdoing.

In a statement posted online, she said:

“Team hasn’t sold one token and not 1 KOL [key opinion leader] was given 1 free token. We tried to stop snipers as best we could through high fees in the start of launch on @MeteoraAG. Fees have now been dropped.”

The statement attempts to address allegations that her team manipulated the coin’s early performance. Welch insists that her team refrained from selling their holdings and took measures to deter speculative trading during the coin’s launch.

Cryptocurrency collapse

Potential Legal Consequences

While Welch denies intentional misconduct, the fallout from $HAWK’s collapse has sparked discussions about potential legal repercussions. Investors who suffered losses are reportedly seeking legal recourse, and a law firm has stepped in to represent them.

The main focus of any legal investigation would likely center on:

  • Whether Welch or her team made misleading statements to inflate the coin’s value.
  • The transparency of $HAWK’s launch and subsequent operations.
  • Whether Welch’s actions meet the legal criteria for a pump-and-dump scheme, which involves artificially inflating a cryptocurrency’s value through deceptive practices and then selling off holdings at a profit.

If authorities find sufficient evidence of fraud, Welch could face criminal charges.

Social Media Reaction

Social media platforms have been flooded with reactions, with users calling for Welch’s arrest and labeling her actions a “scam.” Others have taken a more nuanced view, pointing out the speculative nature of memecoins and the risks inherent in such investments.

Many online commentators have also drawn comparisons to other high-profile cryptocurrency controversies, where viral marketing and celebrity endorsements have led to similar investor losses.

What’s Next for Welch?

For now, Welch maintains her innocence, and no formal charges have been filed. However, the growing pressure from investors, combined with legal scrutiny, suggests that the situation could escalate in the coming weeks.

The incident serves as yet another cautionary tale about the volatility of cryptocurrency markets, particularly the risks associated with memecoins driven by social media hype.

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